Lesson 1 Work
What is an ad campaign? Where might you see it? Product 2. What happens in the ad 3. What makes it interesting 4. Campaign message CAMPAIGN 1 Cadbury's Dairy Milk Bar 2. In the ad, a gorilla starts to play the drums in time with the music. 3. It's a unique campaign that is famous for how special it is. It's musical but comedic at the same time. 4. Buy Cadbury's. CAMPAIGN MESSAGE means the key idea, eg what is the product’s USP (unique selling point), and what is key idea the ad is trying to get across to its audience? CAMPAIGN 2 1. Condoms 2. A kid is wanting sweets but screams shouts and makes a scene when he can't have them. 3. It's comedic and successful with its target audience. it has a " You don't want this in your future so wear a condom" CAMPAIGN 3 1. Product 2. What happe