P1
P1
Nike Find Your Greatness
a) aims and objectives
The aims and objectives of the advert are to motivate people into exercising. The advert shows the Nike logo which imprints it into the minds of the customers. This would make them think Nike would be the best brand to go for. This is similar to what cinema's used to do with popcorn and drinks.
b) target audience:
People who are too self-conscious to exercise and people who want to achieve but who won't work for it. I would suggest that the age range is roughly 30-40 year-olds, possibly leaning towards men rather than women. This is because when you're younger, socially you buy Nike goods because their "cool" or "trendy" whereas when your older you would lean more towards efficient.
c) representation
The actors are represented as hard-working, achieving people. Originally, the actors shown are in the unhealthy range for weight but they get healthier during the advert. All the actors are children which is also a reason why I think the target audience if for adults. They'll see children doing things that involve exercise and will see that they need to do the same too, if not more.
d) campaign message
"Greatness is no more unique to us than breathing. We are all capable of it. All of us"
e) audio-visual advertisements used in the campaign:
f) relevant legal and ethical issues
There were no legal and ethical issues throughout the advert. There was a widely diverse pool of actors and actresses. What is unique about this ad compared to Nike's other adverts is that this one only has children for acting.
g) regulatory bodies
The ad regulatory body is the ASA and this is what they said about the advert:
"That's the insight behind Nike's "Find Your Greatness" campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best."
h) method
This advert had audiovisual elements and posters too. The audiovisual advert was broadcasted on tv and was uploaded to sites like Nike's official site and youtube.
M1
Nike Find Your Greatness
a) aims and objectives
The aims and objectives of the advert are to motivate people into exercising. The advert shows the Nike logo which imprints it into the minds of the customers. This would make them think Nike would be the best brand to go for. This is similar to what cinema's used to do with popcorn and drinks.
b) target audience:
People who are too self-conscious to exercise and people who want to achieve but who won't work for it. I would suggest that the age range is roughly 30-40 year-olds, possibly leaning towards men rather than women. This is because when you're younger, socially you buy Nike goods because their "cool" or "trendy" whereas when your older you would lean more towards efficient.
c) representation
The actors are represented as hard-working, achieving people. Originally, the actors shown are in the unhealthy range for weight but they get healthier during the advert. All the actors are children which is also a reason why I think the target audience if for adults. They'll see children doing things that involve exercise and will see that they need to do the same too, if not more.
d) campaign message
"Greatness is no more unique to us than breathing. We are all capable of it. All of us"
e) audio-visual advertisements used in the campaign:
The advert is successful because it draws the viewer in immediately for the message of the advert. It's easy to understand and simplistic. It being simple means that there is less to distract from the message which is reworded but essentially repeated across the advert. The message was clear and simple throughout the advert, however, it hasn't made me personally think about buying Nike goods but I believe it would make others consider Nike good next time they go into a sports store like Sports Direct.
f) relevant legal and ethical issues
There were no legal and ethical issues throughout the advert. There was a widely diverse pool of actors and actresses. What is unique about this ad compared to Nike's other adverts is that this one only has children for acting.
g) regulatory bodies
The ad regulatory body is the ASA and this is what they said about the advert:
"That's the insight behind Nike's "Find Your Greatness" campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best."
h) method
This advert had audiovisual elements and posters too. The audiovisual advert was broadcasted on tv and was uploaded to sites like Nike's official site and youtube.
M1
The hashtag links the adverts together and connects them to social media. If you were to type in #findgreatness then you would see a wide range of advert based mediums. The audiovisual adverts, the posters and even social media posts. Having a hashtag for the advert means you can repetitively promote adverts on posts. It also means any celebrities that endorse the campaign or any sponsorships can post about the campaign and link it. Both the posters and the audiovisual adverts share the same message and are linked via the slogan "Find Your Greatness". This link is indisputable and is on every version of the advert.
Evaluation:
Both the audiovisual advert and print advert are effective for some people but it wasn't personally for me. Some people felt it was one of the best adverts that Nike has produced. The campain message was short but reinforced and that part was effective for bringing people's attention to the adverts. The audiovisual advert was more successful and was more interesting than the posters as it included people that would inspire us together.
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