P2

P2

The plan includes:

a)

i) a proposal identifying the product being advertised;



Marui Bubble Tea shop's Bubble Tea is the product we will be advertising.

ii) aims and objectives;
The aims of the advert will be to promote bubble tea and the chosen shop towards students and young adults.
iii) target audience
The target audience we have for the advert will be 13-20. We will be tailoring our advert more towards a female audience. Particularly people interested in Japanese culture.
iv) campaign message
The message for the campaign is similar to "It comes in lots of flavours at Marui Bubble Tea in Cambridge.".

b)

campaign schedule containing the following:
The estimated release date for the advert is the 14th of November 2019. We have chosen this date as it's after Resit exams for colleges that are near the store and because its the start of when college students want to venture out and see different stores. We have the target audience so low so that we can target this type of person.

It would be possible for us to link the advert to Christmas festivities by having decorations like Snowmen and lights up and ready. We can also set a colour scale to make it seem colder too.
The location we have in mind would be perfect and is the store that we are trying to advertise. We will call ahead to confirm that we are allowed to shoot the advert within the store, Chloe works in the store and will ask them closer to the shooting time about being allowed.

1. Ad ideas - Nov. 1

2. Create ad - Nov. 5

3. Final edit release to client - Nov. 7

4. Client feedback - Nov. 10

5. Re-edit - Nov. 12

6. Final edit to client - Nov. 14

7. a. Launch of audio-visual in UK on (eg) ITV and Netflix at x time - Nov. 18

7. b Screening of ad at when? 7. c Screening of ad at? - Nov. 19

8. Launch of print ad in London in newspapers and magazines - Nov. 27
c)
relevant legal/ethical issues
(Ethical) Samurai could be seen as stereotyping Asian culture - This was part of the original idea so we have decided to omit it and replace it with a monk-like character instead. This will be based around actions rather than words.
(Ethical) We have decided to use a Male and Female actor so that the product comes across as a drink for a diverse range of people.

(Legal) Location forms will need to be filled out for us to legally film in the shop - this will be fixed by getting forms filled out by the owners so that we can film.
(Legal) Actors will be required to fill out a talent release form so that we are allowed to use shots which have them in during the advert.

M2

The group's idea for a print-based poster for this product is a bold picture of bubble tea in the centre with tapioca shooting out. We will also have large writing in a bubble-like font around the edge with the name of the shop which is Marui.

The regulatory body for adverts is the Advertising Standards Authority (ASA for short). This regulatory body monitors adverts to make sure it doesn't break any of the advert rules like not being allowed to use kids to promote anything unhealthy. I've picked this specific rule out because as bubble tea is a sugary drink, we cant use any children or young teens within the shot. If any were to walk into shot, the clip would have to be voided.